Join the ASICS and Sun & Sand Sports Running Challenge and win an all paid expenses trip to ASICS London 10K run.


Every runner
every run

At ASICS and Sun & Sand Sports we believe that every runner is on a running journey and we want to support you along the way!

Either you are a beginner or running master, we want to celebrate you and your progress and get you to experience the thrill of running at main global running events.

So, lace up your running shoes and join us on our Running Challenge!

Here’s how it works

Sign up and set your goal

Install Google Fit or Strava and connect it to your profile in the ASICS Challenge

Stay motivated to follow your training plan with the ASICS Challenge community

Get points for your workouts

Exchange points for prizes from ASICS and Sun & Sand Sports

Choose your running goal
and get 1 of our 4 top running plans!



If you’re a beginner runner, make it your goal to run your first 10k in 4 months!

Working on your 10K speed? Choose our Fast 10K plan and beat your PB with our training plan.


Always dreaming of running a marathon? Now it is the right time! Choose First 42K goal.

If you are working on getting your marathon pace up, then we have our Fast 42K goal.


Get prizes for achieving
your running goals

Swap your kilometers for points and you can win 24 major prizes and more than 1000 extra prizes!

First place

Trips to ASICS London 10K run or Moscow Marathon.

Second place

ASICS Running Equipment, including ASICS latest running apparel, shoes and accessories, 10 training sessions with an ASICS FrontRunner team member.

Third place

The latest ASICS running shoes, 5 training sessions with an ASICS FrontRunner team member.